Business and finance · Media and communication
Marketing
BA or BSc
Overview
Marketing degrees study how organisations understand audiences and communicate what they offer, including research, branding and digital channels. The field changes quickly, so a course that includes live briefs or a placement is more informative than one that only describes theory. It does not guarantee a management job. Students who enjoy it like combining writing, numbers from research, and an interest in why people pay attention.
You want marketing as the main subject rather than one module in business.
Media studies and journalism have different aims. Business management is broader.
People who like communication and are willing to use evidence about audiences.
What you will study
Universities do not teach the same modules. The lists below are a general shape, not a syllabus.
Year 1
- Marketing principles
- Consumer research
- Communications
Later years
- Digital channels
- Brand or strategy
- Placement or project
Skills
Useful before you start
- Writing
- Curiosity about audiences
- Basic numeracy
Developed during the degree
- Research
- Campaign planning
- Clear presentation
Teaching and assessment
Teaching often includes Lectures, Workshops, Live briefs.
Assessment often includes Reports, Presentations, Exams.
Typical weekly commitment
Estimate.
Entry requirements
Indicative patterns from published UK admissions information. Not an offer. Actual requirements vary by course, university and year. Pearson Edexcel International A Level and Cambridge International A Level are not treated as the same qualification as GCE A level.
Indicative requirements by qualification
The A-level band is the catalogue reference. IB and American lines come from the named university guides under the table. They are not a conversion every university uses, and they are not an offer.
| Qualification | Indicative requirements |
|---|---|
| A Levels | BBC–ABB. No specific A-level is universal. |
| IB Diploma | UCL publishes 34 points for ABB. The other end of this band is not in that table. A required A-level subject must be Higher Level in UCL's rule. Each Higher Level subject in that table is at least 5. UCL equates A* to 7, A to 6 and B to 5. This is one university's table. |
| American curriculum | That Manchester guide gives AP 5, 4, 4 for ABB. The other end of this band is not in the guide. Bristol publishes a GPA of 3.2, or 3.4 for competitive courses, and does not use one AP pattern for every degree. |
- University College London: Undergraduate entry requirements. Retrieved 2026-10-14. Not a universal rule.
- University of Manchester, School of Social Sciences: Americas country guide. Retrieved 2026-10-14. Not a universal rule.
- University of Manchester, Civil Engineering: USA country entry requirements. Retrieved 2026-10-14. Not a universal rule.
- University of Bristol: USA international qualifications. Retrieved 2026-10-14. Not a universal rule.
A-level subjects
No specific A-level is universal.
Often recommended: Business, Psychology, English Language.
Useful preparation: Mathematics.
GCSE and IGCSE
English at GCSE or IGCSE is commonly expected. Other subject grades vary. No single national threshold is stored.
Indicative only.
Other ways in
- Many marketing jobs recruit from other degrees plus experience.
Admissions tests and extra requirements
No admissions test is stored as usual for this course. A university can still set one for a particular year.
Course costs
For many standard full-time courses in England, the home-fee maximum in 2026 to 2027 is Up to £9,790. This is the maximum standard full-time fee published for approved English providers with a TEF award and an access and participation plan. It is not the fee a named university charges, and it does not decide whether you pay home or international fees.
Clinical, laboratory and studio courses are not given a different home-fee figure here, because the regulated maximum is not the same thing as an international or clinical fee.
International tuition is set by each university and is not stored here. Clinical courses are often much higher than classroom-based courses. A school in Qatar does not decide home-fee status.
Source: Changes to tuition fees: 2026 to 2027 academic year. Retrieved 2026-10-14. Living costs, field trips and professional fees are not included.
Where you could study
UK degrees in this subject are numerous. This page does not list every university, because a list without a checked entry requirement would look more certain than it is.
No individual UK course page is stored yet for this subject. Use the university site.
No overseas course has been checked for this subject yet.
Where could this degree take you?
Marketing manager
Common route
A relevant degree. Management posts usually need experience after graduation.
Business analyst
Related, but not enough on its own
Not the usual quantitative route into business analysis.
Explore your pathway
A course sits between school subjects and a career. It does not guarantee either admission or a job.